03 Grow · Visual identity
Logo design & refresh
When anchored in strategy and surrounded by strong brand codes, your logo becomes the clear signature on everything you do. It has to feel right for the company you have become and work reliably across every format.
Approach
Logo design happens inside the visual identity phase, after we have completed your brand audit, defined your strategy and agreed on a visual direction through stylescapes.
Depending on what our audit uncovered, we take one of two paths. If your existing mark still carries strong recognition in the market but suffers from dated execution, we do a careful evolution, cleaning up the geometry and building a stronger system around it. If your company has changed its name, entered a new market or outgrown an old workshop symbol, I design a new mark from the ground up, designed to stay legible on a phone screen and hold its own on a factory hall.
What’s included
Deciding during the audit whether to evolve your current mark or design a new one from scratch.
Crafting the main signature of your company with custom-adjusted letterforms and timeless geometry.
Horizontal, vertical, standalone symbol and app-icon versions so the mark fits every digital and physical format.
Delivering vector and digital files (SVG, PNG, print formats) alongside clear-space and minimum-size rules inside your interactive brand guidelines.
Part of the process
03 Grow
Visual identity
Built on brand codes people remember
explore growBrand codes & distinctive brand assets
The hooks people remember when it is time to buy
read moreStylescapes & visual direction
Seeing the visual world of your brand before we draw the details
read moreVisual system
The grammar that holds your brand together on every format
read moreCustom typography
A typographic voice nobody else can license
read moreBrand mascot & character design
A face people remember in industries that feel cold
read moreInteractive brand guidelines
Brand rules your team will actually open and use
read moreFrequently asked questions
I only design logos as part of a complete strategy and visual identity. A standalone mark without positioning, typography, colour rules and brand codes leaves your team guessing the moment they need to build a presentation or update a website.
Because we align on strategy and stylescapes first, you never have to sift through a pile of random sketches. I present a focused, well-argued direction shown in real-world context on your actual touchpoints, so you can evaluate how the mark works in practice.
You receive all master files for screen and print, including vector formats (SVG, PDF) and high-resolution PNGs, organised directly inside your online brand guidelines.