01 Roots
Brand audit
Clarity before commitment
Rebranding a company shouldn't feel like signing a blank cheque. The brand audit is a standalone first step that maps where your brand stands today, how your market sees you, and what actually needs to change.
Approach
We start with a 90-minute conversation with your leadership or decision makers to talk openly about your business goals, bottlenecks and where your current look falls short. From there, I step back to audit every place customers meet your brand and conduct an initial overview of your market and competitors.
You receive a diagnostic deck and a live presentation of the findings and recommendations. For smaller businesses, the audit often serves as a practical roadmap their team can act on right away. For established companies ready for a full rebrand, it defines the exact scope we need next. If you decide to continue into brand strategy within 30 days of our presentation, the audit fee is deducted from the strategy price.
What’s included
An in-depth 90-minute session with the people steering the company to align on business goals, challenges and growth triggers.
An honest review of your current visual identity, messaging, website and sales materials to see what still carries value and what holds you back.
A foundational scan of your category and direct competitors to spot where everyone blends in and where you can stand apart.
A presentation deck outlining quick wins, core bottlenecks and the recommended depth of research and design for the next phases.
Related projects
Frequently asked questions
Yes. While every full rebrand starts with the audit, there is no obligation to continue. You walk away with a diagnostic deck and actionable recommendations you can use right away.
If you decide to move forward into Phase 02 (Sprout · Brand strategy) within 30 days of our audit presentation, the full audit fee is deducted from the strategy price.
The people who make the final decisions — typically the founder, CEO or head of marketing. Having decision makers in the room from day one prevents misunderstandings later.